2016 State of Employer Branding 


In Q3 2016, we surveyed nearly 300 professionals on employer branding -- after seeing an unrelenting interest from recruiters, marketers, and general HR professionals on the topic. It led us to create our inaugural State of Employer Branding report.

We’ve seen employer branding transform from a subject thought leaders discussed and researched, into a strategic business function. In order to keep you a step ahead of the curve, this report digs deep into the most pressing employer branding issues.

Here’s a breakdown:

  • Background & Survey Demographics
  • The Employer Branding Discipline
  • Where Employee Engagement & Employer Branding Meet
  • Employer Branding Challenges & Priorities
  • The Impact of Candidate Experience
  • Budget & ROI