2016 Employer Branding Handbook: 7 Things You Should Be Doing to Attract Talent Now


How much of a priority is improving your employer brand? According to one study:

  • Only 27% of companies have a formal employer branding program
  • Of those who don’t have one, half aren’t even considering launching an employer branding strategy in the near future

In a time where job seekers have enormous amounts of power and information at their disposal, talent acquisition organizations should be doing everything they can to make their employer brand shine.

This handbook discusses 7 areas you should be planning to make progress on this year.

If you’re building out your own formal employer brand program, then each of these should have its place in the strategy.